There is no universal Meta ad budget. Costs are set in an auction, so the right budget comes from your own numbers rather than a market average.
- Cost drivers: campaign objective, audience competition, seasonality, product margin, sales cycle, creative quality and landing page conversion rate.
- Calculation: define target results, set an acceptable customer acquisition cost, estimate conversion rate and work backwards.
- Learning phase: each ad set needs enough optimization events; if the budget is too small, optimize for an earlier event or consolidate ad sets.
- Daily vs lifetime: daily budgets suit always-on campaigns, lifetime budgets suit launches and fixed-date promotions.
- Scaling: increase gradually, or expand horizontally with new audiences and creatives.
Do not confuse ad spend with agency fees. Racoun takes no media commission; the budget is paid directly to Meta and results are visible in the client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
