There is no single correct posting frequency on social media. The right pace depends on the platform, your goal, your industry and how much quality content your team can sustain. Consistent, valuable posting beats frequent but mediocre posting.
- Instagram: a few regular feed posts or reels a week, with stories used more often.
- TikTok: regular short videos, where quality in the first seconds matters more than volume.
- LinkedIn: a few quality posts a week, supported by employee and executive profiles.
- YouTube: a predictable schedule of planned videos answering real questions.
To find your ideal pace, choose a sustainable baseline, keep it steady for several weeks, track per-post reach, saves and shares, then adjust. Platform algorithms change, so check current guidance. Racoun sets posting cadence by goals and resources and uses shoot days to keep production sustainable.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
