Social media consulting gives a business direction rather than running its accounts day to day. The in-house team usually executes, while the consultant provides strategy, guidance and review.
- Kick-off meeting on business goals, customers, team and resources.
- Audit of accounts, best and weakest content, audience and ad accounts.
- Competitor and industry research to find gaps.
- Audience, message and brand voice work.
- A written strategy: platform roles, content pillars, formats, cadence and metrics.
- A prioritised roadmap with owners and tools.
- Hands-on training for the internal team.
- Regular review meetings to update the plan.
Good consultants talk about business outcomes, avoid unrealistic promises and stay away from risky tactics like buying followers. Racoun offers consulting for brands with in-house teams and full social media management for those without.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
