Short answer: To advertise a mobile app, define the goal (install, sign-up, first purchase, subscription), set up analytics and attribution, prepare the store page, then run app campaigns on Google, Meta, TikTok and Apple Search Ads, optimising budget by user quality rather than raw installs.
- Google App campaigns serve across Search, Google Play, YouTube and Display.
- Meta and TikTok work well for consumer apps with short vertical video creatives.
- Apple Search Ads captures high-intent searches inside the App Store.
- Owned channels such as the website, email and QR codes often bring the best users.
Watch privacy rules (iOS tracking consent, KVKK), check platform policies before launching, refresh creatives often and never buy fake installs. Costs depend on channels, markets, optimisation goal, competition and creative needs. Racoun builds the app, measurement and campaigns in one team and takes no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
