To advertise a website, start with a single clear goal (sales, quote requests, calls or sign-ups) and set up analytics, conversion events and consent-compliant tracking before spending anything.
- Google search ads capture people already searching for your service.
- Display and YouTube build awareness and support remarketing.
- Meta and TikTok ads create demand through interest and lookalike targeting.
- Remarketing brings back visitors who left without converting.
- SEO, Google Business Profile and permission-based email provide traffic without ad spend.
Send ads to focused landing pages, start small, test creatives and optimise weekly. Budgets depend on competition, region, channels and creative needs. Platform policies change, so check current rules first. Racoun runs ads, tracking and landing pages in one team, takes no media commission and shows performance in a single client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
