Advertising an e-commerce website starts before the first campaign: conversion tracking (Analytics, Google Ads tags, Meta pixel and Conversions API, TikTok pixel) and a clean product feed must be in place, and the site itself must be fast and trustworthy.
- Google Shopping and Performance Max reach shoppers who are already searching for the product.
- Search ads cover brand, category and competitor searches, supported by negative keyword lists.
- Meta and TikTok create demand with catalogue ads, short videos and reels.
- Remarketing brings back visitors who viewed products or abandoned their cart.
Budgets depend on competition, product margins, region, season and creative needs. The real goal is profitable growth, not revenue alone, so budgets should be shifted weekly towards products and campaigns that make a profit. Platform policies change often, so always check current rules.
Racoun manages ads with the same team that builds the store, takes no media commission and shows performance in a single dashboard.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
