There are two ways to advertise on Instagram. You can boost a post or reel directly in the app by choosing a goal, audience, budget and duration, or you can build a full campaign in Meta Ads Manager with detailed objectives, audiences, placements, testing and reporting.
- Preparation: switch to a professional account, polish the profile, connect it to a business portfolio and set a clear goal.
- Formats: feed, stories, reels, explore and shopping or catalog ads.
- Good creative: grabs attention in the first second, vertical, subtitled, one message and one call to action, matching the landing page.
- Common mistakes: expecting sales from profile-visit goals, horizontal TV-style videos, boosting everything and ignoring ad policies.
Buying followers does not replace advertising and can hurt account credibility. Policies change, so check the platform’s current rules. Racoun combines Instagram ads with social media management, producing reels and story creatives on shoot days.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
