Short answer: To advertise on TikTok, open a business account in TikTok Ads Manager, add company and billing details, install the TikTok pixel on your site, choose a campaign objective, set audience, budget and placement in the ad group, then upload a vertical video ad and submit it for review.
- Create the Ads Manager account and choose country, time zone and currency carefully.
- Complete business verification and billing.
- Set up the pixel or Events API and define conversion events.
- Choose an objective that matches the business goal.
- Set budget, audience, optimisation and bidding.
- Create the ad, or use Spark Ads to promote organic posts.
- Submit for review, then optimise after the learning phase.
Creatives should look native to TikTok: a hook in the first second, sound-on thinking with licensed music, subtitles and frequent refreshes. Rules and minimum budgets change, so check current policies. Racoun runs TikTok campaigns with its ad and video teams together and takes no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
