YouTube ads are created in Google Ads using videos uploaded to your YouTube channel.
- Upload the video (public or unlisted) and link your channel to Google Ads.
- Choose a goal: awareness and reach, consideration, or sales and leads.
- Set budget and bidding, then define audiences by location, language, demographics, interests, in-market segments, custom segments or past channel viewers.
- Pick a format and add final URL, call to action and headline, then launch and monitor.
- Formats: skippable and non-skippable in-stream, bumper ads of up to six seconds, in-feed video ads and Shorts ads. Check current platform rules.
- Creative tips: hook viewers early, show the brand early, focus on one message, add captions and adapt versions for each format.
- Measurement: reach, view rate, completion and view-through conversions, not just clicks.
Racoun plans script, shoot and edit around the ad goal and manages targeting and reporting in one team.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
