Short answer: Start by defining your own goals and budget frame. Then assess candidates on strategy approach, tracking and conversion measurement skills, whether ad accounts stay in your ownership, fee model transparency and reporting discipline. Be cautious with agencies that guarantee results or open accounts in their own name.
- Strategy: good agencies ask about margins, customers and sales cycles before proposing budgets.
- Measurement: analytics, conversion tracking, pixels and consent management.
- Ownership: ad accounts, analytics and pixels belong to the brand.
- Fees: fixed retainers are predictable; media commission can create conflicts of interest.
- Creative and landing pages: production capacity and conversion optimisation.
- Team and reporting: who actually runs the account and how results are explained.
Red flags include guaranteed sales or rankings, unclear reports, follower buying and long rigid contracts. Racoun opens accounts in the client’s name, takes no media commission and shows performance in its client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
