To choose music for Reels, first define the mood and pace of the video, then pick from sounds you are legally allowed to use. Business accounts on Instagram and TikTok usually get a more limited library of sounds cleared for commercial use, which is why some popular songs do not appear.
- Match tempo to the edit and cut on the beat.
- Keep music below voiceover and add captions for silent viewers.
- Use the platform’s commercial library, licensed music libraries, custom compositions or original sound.
- Use trending sounds only if licensed, relevant and on-brand.
- Check lyrics and remember that ads may require separate licensing.
Unlicensed music can lead to muted audio or removed content; check current platform rules and seek legal advice for campaigns. Racoun plans edits with music, sources safe tracks and coordinates custom sound identities.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
