Photos shape first impressions, trust and perceived quality before visitors read a single word. Choosing them well means starting from the purpose of each page.
- Define a consistent visual style that matches your corporate identity.
- Prefer real photos of your team, workplace, products and completed work.
- Use stock images sparingly and avoid overused clichés.
- Check licences and get written consent from people who can be identified (KVKK).
- Crop for both desktop and mobile without losing the focal point.
- Resize, compress and use modern formats such as WebP or AVIF; add descriptive file names and alt text.
Common mistakes include inconsistent styles, blurry phone shots, unlicensed images, text baked into images and oversized files that slow the site. Racoun plans visual language together with branding and can handle product, team and location shoots in-house.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
