When choosing an influencer, the first question is not follower count but whether their audience matches your target customers. Then check whether engagement is genuine, assess content quality and brand-value alignment, review past posts and collaborations, confirm disclosure habits and evaluate professionalism. If unsure, start with a small pilot before any long-term deal.
- Audience fit: location, age and gender, interests and purchasing power; ask for current audience insights screenshots.
- Genuine engagement: comment quality, suspicious commenter profiles, sudden follower spikes and reach that is very low relative to followers.
- Risk screening: past controversies, conflicting values, recent work with direct competitors and missing ad disclosures.
Racoun evaluates candidates on audience fit, engagement quality and brand risk, presents a reasoned shortlist and then manages briefs, agreements, approvals and reporting.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
