A digital marketing strategy is a written plan that defines which goals will be reached in digital channels, with which audience, messages, budget and measurement. Posting three times a week is a tactic; deciding why, for whom and in which order is strategy.
- Analyse the current situation: website, search visibility, social accounts, ad history and competitors.
- Translate business goals into measurable marketing goals.
- Define personas and map the customer journey.
- Clarify the value proposition and messages.
- Choose a mix of owned, earned and paid channels, each with a clear role.
- Build a content plan, allocate budget including a test share, and set up a measurement framework.
- Assign owners and review the plan quarterly.
Racoun starts with analysis and interviews, writes the roadmap and then executes it with the same team.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
