Creating a corporate identity starts with strategy, not design. Clarify positioning, values, personality and audience first, because every visual decision depends on them.
- Define brand strategy and key messages.
- Research the sector, competitors and audience expectations.
- List the main touchpoints where the identity will live.
- Design the logo and its versions.
- Build a colour system with print and screen codes and sufficient contrast.
- Set typography and hierarchy, including licensed alternatives.
- Create a graphic language and define photography and illustration style.
- Write the tone of voice.
- Design priority applications such as stationery, templates, signage, packaging and web.
- Document everything in a usage guideline and roll it out with a clear owner.
Think digital first, balance fixed and flexible elements, and scale the scope to the size of the business. Racoun runs identity projects from strategy to applications within one team.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
