Designing a website starts with understanding goals and users, not with colours. The process usually follows these steps:
- goal and user research,
- competitor and inspiration analysis,
- sitemap and information architecture,
- wireframes,
- visual design based on brand identity,
- a design system of reusable components,
- mobile and tablet adaptation,
- clickable prototype and user testing,
- developer handoff.
Core principles are visual hierarchy, readability, consistency, accessibility and performance-aware design. Content and design should be developed together using real copy and real photos. Common mistakes include auto-rotating sliders, crowded menus, hidden contact options and designing mobile as an afterthought. Racoun designs websites together with brand strategy and identity, and codes them on its own infrastructure without ready-made themes.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
