Good social media design starts with a visual system derived from your brand identity and is applied through format-specific templates.
- Use your logo, colours, typefaces and graphic elements as the foundation.
- Define rules for colour use, type sizes, margins, logo placement and photo style.
- Create templates for feed posts, carousels, stories and video covers, checking current platform specs.
- Keep one message per design and move details to the caption or later slides.
- Build a clear visual hierarchy and test everything on a phone screen.
- Prefer real photos and video of your products, team and space.
- Consider accessibility: contrast, legible fonts, subtitles.
- Improve templates based on saves and shares.
Racoun treats social media design as an extension of corporate identity, building templates and keeping them alive with shoot days and content production.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
