B2B sales is a planned process rather than random cold calling. It typically follows these steps:
- Define your ideal customer profile by sector, size, region and need.
- Identify decision makers: who initiates, evaluates and approves the purchase.
- Build a prospect list from trade fairs, associations, directories, LinkedIn, referrals and inbound enquiries.
- Prepare a trustworthy website with catalogues, technical documents and certificates.
- Make personalised first contact, run a needs analysis and send a clear proposal including delivery and payment terms.
- Negotiate, sign the contract with legal support and deliver the first order flawlessly.
- Simplify repeat orders with a dealer portal and manage the relationship with a CRM.
Watch pricing consistency, credit risk, capacity and data protection, and follow electronic commercial message rules. Racoun builds corporate websites, custom B2B dealer systems with ERP integration and content SEO for qualified demand.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
