Digital marketing is an ongoing cycle of testing, measuring, learning and improving rather than a one-off campaign.
- Set a measurable business goal.
- Define your audience and map the customer journey.
- Prepare a fast, mobile-friendly website with clear calls to action and campaign landing pages.
- Install analytics and conversion tracking, in line with data protection rules.
- Prioritise two or three channels instead of being everywhere.
- Optimise local visibility, plan a content and campaign calendar, and start ads with small test budgets.
- Use remarketing and permission-based email, then report and optimise regularly.
Track traffic sources, conversions, acquisition cost, return on ad spend, organic visibility and lifetime value. Avoid launching ads without tracking, sending ads to the home page and buying followers. Racoun runs websites, tracking, ads, SEO and content in one team with no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
