Effective email marketing follows a clear process:
- Set a goal: sales, lead nurturing, event attendance or retention.
- Use a dedicated email marketing tool rather than a corporate mailbox.
- Build a consent-based list with unticked opt-in boxes and a reason to subscribe.
- Register consents in IYS, include an easy opt-out and add a KVKK notice; confirm current rules with your lawyer.
- Authenticate your sending domain with SPF, DKIM and DMARC.
- Segment the list and set up automations: welcome series, abandoned cart, post-purchase and win-back.
- Design mobile-friendly templates, write honest subject lines, test across clients and send.
- Measure clicks, conversions, unsubscribes and complaints, and clean inactive subscribers.
Racoun integrates compliant sign-up forms and automations into the websites and e-commerce stores it builds on its own platform.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
