GEO (Generative Engine Optimization) makes your content and brand information easy for AI systems to find, understand and cite. A practical process looks like this:
- Measure a baseline by asking real customer questions in ChatGPT, Gemini, Perplexity and Copilot.
- Keep search-oriented AI crawlers such as OAI-SearchBot and PerplexityBot unblocked, and check Bing indexing because Copilot uses the Bing index.
- Decide separately whether training-related agents such as GPTBot or Google-Extended may use your content.
- Add schema.org markup (Organization, Service, FAQPage) and a consistent brand entity profile.
- Rewrite key pages with quotable answers, numbered steps and comparison lists.
- Add an llms.txt file as a low-cost extra, not a ranking shortcut.
- Re-run the same question set every month and close the gaps.
Avoid manipulation such as fake reviews, fake forum accounts or hidden prompts. Technical setup typically takes one to two weeks, and AI systems usually need four to twelve weeks to reflect changes; no specific position in AI answers can be promised.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
