To analyse an Instagram account, switch to a professional account and collect insights for a defined period: reach, impressions, reach to non-followers, traffic sources, likes, comments, saves, shares, watch time, profile visits, link taps, messages and follower change.
- Set a goal first, such as awareness, follower growth, enquiries or website traffic.
- Log every post in a spreadsheet with format, topic and key metrics.
- Group by format and content pillar, and compare averages.
- Study your top and bottom posts to find shared traits.
- Check whether audience demographics match your target market.
- Observe competitors to find content gaps, not to copy.
- Turn findings into two or three concrete decisions and measure them next period.
Engagement rate has no single standard formula; dividing total engagement by reach and using the same method consistently works well. Use campaign parameters on links to see website conversions. Metric names change, so check current platform guidance, and never share your password with third-party tools. Racoun analyses accounts monthly and shows content approvals, insights and ad performance in Racoun Panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
