Keyword research identifies the searches your potential customers make and maps them to the right pages on your site.
- List seed keywords: products, services, problems you solve and locations.
- Listen to customers through sales questions, messages and reviews.
- Expand the list with autocomplete, related searches, Search Console queries, keyword planners and SEO tools.
- Classify intent: informational, comparison, commercial investigation or transactional.
- Evaluate estimated volume and competition, treating tool numbers as directional.
- Score business value and group keywords that share intent.
- Map each group to one page and prioritise.
Long-tail keywords have lower volume but clearer intent and less competition, making them ideal for newer sites. The output should be a keyword map with intent, target page, status and priority. Racoun builds keyword maps that feed both content SEO and Google Ads campaign structure.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
