SEO is an ongoing process that helps your website appear for the searches that matter to your business. It rests on three pillars: technical foundations, content and authority.
- Define the business goal and the audience first.
- Research keywords and search intent, then map one main page to each topic.
- Fix technical basics: crawlability, indexing, sitemap, canonical tags, speed, mobile usability, HTTPS and structured data.
- Optimise titles, meta descriptions, headings, image alt text and URLs without keyword stuffing.
- Publish content that answers the question better than competing pages, and link related pages internally.
- Earn trust through genuine mentions, partner links, a complete business profile and real reviews.
- Measure with Search Console and analytics, and update underperforming pages.
Common mistakes include buying bulk backlinks, copying content, ignoring mobile and giving up too early. Racoun, based in Ataşehir, Istanbul since 2012, plans technical SEO into every site it builds on its own platform and starts existing projects with an audit and a prioritised roadmap.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
