There is no guaranteed formula for reaching Instagram Explore, but you can increase your chances. Explore recommends content from accounts users do not follow, based on their past interests and engagement, so it is different for everyone.
- Choose a clear topic and audience so recommendations can match your content correctly.
- Use Reels regularly and build a strong first second.
- Maximise watch time by cutting slow intros and keeping the pace.
- Create save-worthy and share-worthy value such as tips, lists and step-by-step content.
- Post original content without other platforms’ watermarks and use relevant captions and a few relevant hashtags.
- Stay within community and recommendation guidelines and check account status.
- Track which posts reach non-followers and repeat their strengths.
Reaching Explore should not be the only goal: content must reach the right people and bring them to your profile. Recommendation systems change, so check current platform rules. Racoun plans shoots, produces Reels and measures which content reaches new audiences.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
