Online sales are driven by four levers: visitors, conversion rate, average basket value and repeat purchases. Identify the weakest link in your own data before acting.
- Conversion: stronger product pages, a shorter checkout, faster mobile pages, visible trust signals and better on-site search.
- Basket value: complementary product suggestions, a free-shipping threshold and bundles.
- Repeat purchases: a permission-based email and SMS list (with consent and İYS registration) and a well-designed post-purchase experience.
- Traffic: e-commerce SEO and ads managed by product-level profitability.
Measure every change, ideally with A/B tests, and compare similar periods. Avoid constant discounts, fake reviews or bought followers, neglecting mobile and raising ad budgets as the first reaction to falling sales.
At Racoun, the store infrastructure, SEO, ads and content are handled by one team, with performance visible in a single dashboard.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
