Conversion rate is the share of visitors who complete a valuable action, such as a purchase, quote request, call or WhatsApp message. A “good” rate depends heavily on sector, traffic source and price, so compare against your own history.
- Define primary and secondary conversions and track them, including calls and WhatsApp clicks.
- Find drop-off points with analytics, heatmaps and session recordings (with consent).
- Clarify the value proposition above the fold.
- Use one clear, action-oriented call to action per page.
- Shorten forms, speed up pages and polish the mobile experience.
- Add genuine trust signals and answer objections in an FAQ.
- Run A/B tests on one variable at a time with enough data.
Traffic quality matters as much as page design. Avoid fake urgency, too many pop-ups and changing many things at once. Racoun’s conversion optimisation work combines tracking, copy, design and development on its own infrastructure, alongside ads and SEO teams.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
