ChatGPT draws on two sources: its training data and, when needed, live web search that can cite pages. Brands can mainly influence the second channel, which builds on classic SEO.
- Check robots.txt so you do not unknowingly block search-related crawlers; OpenAI documents separate crawlers for search and training.
- Keep key information in plain HTML, not only in images, PDFs or late-loading scripts.
- Make brand facts consistent across your website, business profile and directories, with a clear about page and schema.org markup.
- Publish pages that answer likely customer questions directly, including honest comparison guides.
- Earn genuine mentions on trusted third-party sites and make sure you are indexed in major search engines.
- Track a fixed set of prompts over time and monitor AI referral traffic.
No one can guarantee inclusion in ChatGPT answers, and platform policies change. Racoun runs AI visibility work together with SEO management.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
