Returns are a natural part of e-commerce, because customers buy without seeing or trying the product. A clear, easy return process builds trust before purchase and encourages repeat orders.
- Write a simple return policy covering timeframes, conditions, shipping costs, refunds and exchanges, compliant with consumer law and the right of withdrawal.
- Make returns easy to start from the customer account and capture the return reason.
- Standardise return shipping with return codes from a contracted carrier.
- Inspect returned items with a checklist, then update stock and accounting.
- Refund on time and keep the customer informed at every step.
- Analyse return reasons monthly by product.
Return rates fall with accurate photos and size charts, fit notes, stronger packaging, pre-purchase support and exchange options. Include return costs in pricing and profitability. Legal timeframes and exceptions should be confirmed with a lawyer.
Racoun’s stores let customers start returns from their account, record reasons, create return shipping codes and track stock and e-invoices from the admin panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
