AI visibility is measured by running a fixed set of real customer questions through ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews at regular intervals, then recording whether the brand is mentioned, in which position, which page is cited as a source and whether the information is accurate.
- Core metrics: mention rate across the query set, position in recommendation lists, citations to your pages, accuracy and tone, and share of voice against competitors.
- Supporting data: Google Search Console (AI Overviews and AI Mode impressions and clicks are included in Web search performance), referral traffic from AI platforms in your analytics tool, and server logs that show which AI crawlers fetch your pages.
- Method: keep the questions, platforms and test conditions identical every month so results stay comparable, and read trends rather than single screenshots.
AI answers vary by user, time and wording, so nobody can guarantee a specific position. Technical changes usually take 4 to 12 weeks to show up in answers. AI Overviews and AI Mode have been rolling out in Türkiye since 18 February 2026, so Turkish queries should be tracked on Google as well. Racoun’s GEO service runs the agreed query set monthly and reports the results per platform in the client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
