Cart abandonment rate is the share of shoppers who add items to the cart but do not complete the purchase. Some abandonment is natural, but many causes are fixable.
- Show shipping costs, free-shipping thresholds and delivery dates early.
- Allow guest checkout and offer account creation after the order.
- Shorten forms, use autofill and inline error messages, and show checkout progress.
- Offer varied payment methods and make security, return terms and real reviews visible.
- Optimise mobile speed and usability, and keep carts persistent.
- Send cart reminders only to users who gave consent, following electronic commercial message rules.
Measure each checkout step by device, browser, traffic source and payment method, and test changes one at a time. Monitor payment errors and keep mandatory distance-selling texts in the flow. Racoun designs checkout flows, payment and shipping integrations on its own e-commerce platform and offers conversion optimisation for existing stores.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
