In Turkey, giveaways organised by brands for promotional purposes are generally subject to prior permission from the competent public authority under the rules governing lotteries and prize draws. Running one without permission can lead to administrative penalties, so always confirm the current rules with a lawyer.
- Define the goal and a prize relevant to your audience.
- Get a legal assessment and complete any permit process before launch.
- Publish full terms: dates, eligibility, prizes, winner selection, announcement and delivery.
- Collect minimal personal data with a proper privacy notice under KVKK.
- Check the platform’s current promotion rules.
- Select winners transparently as required by the permit, then document delivery.
Prizes may also have tax implications, so check with your accountant. Engagement-bait giveaways can inflate followers while lowering engagement. Racoun designs campaign mechanics, terms pages and visuals, and coordinates with your legal and financial advisors.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
