Running Meta ads starts with the right foundation: a Facebook Page, an Instagram professional account, a business portfolio (formerly Business Manager), an ad account with a payment method and a clear landing point.
- Create the business portfolio and connect your Page and Instagram account.
- Set time zone and currency carefully; they are hard to change later.
- Install the Meta Pixel, add the Conversions API, verify your domain and make sure cookie consent works.
- Choose the objective that matches your real goal, such as sales or leads.
- Build the ad set: budget, schedule, location and audience.
- Start with automatic placements unless you are testing a format.
- Create several creatives in vertical and square sizes, preview and submit for review.
- Avoid frequent edits during the learning phase.
Boosting a post is fine for simple reach, but Ads Manager gives real control. Racoun runs account setup, tracking, audiences and creatives in one team and takes no media commission.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
