Running social media ads is an ongoing process, not a one-off setup. The core steps:
- Set a clear goal and choose the matching campaign objective.
- Pick platforms where your audience is: Meta, TikTok or LinkedIn.
- Configure business accounts, payments and company-owned access.
- Install tracking and conversion events on your website.
- Build audiences from targeting options, site visitors and customer lists.
- Separate prospecting and retargeting, and give campaigns enough data to learn.
- Produce native, attention-grabbing creatives and test variations.
- Send traffic to a fast, focused landing page.
- Analyse cost per result and optimise regularly.
Follow platform ad policies and Turkish advertising rules. Racoun runs Meta and TikTok ads, creatives, landing pages and tracking in one team, takes no media commission and reports in a client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
