Selling online follows similar steps whatever channel you choose:
- Choose a product with real demand, suitable for shipping and with enough margin, and define your audience.
- Plan supply and stock, and set up the legal basis: company, tax registration and invoicing (confirm with your accountant).
- Pick your channels: your own e-commerce store, marketplaces, social media or a B2B dealer portal.
- Arrange payments and shipping, and prepare the distance sales contract, return policy and privacy notice.
- Produce strong product content, start marketing and measure which products and channels are profitable.
Your own store gives control of brand, data and margins, marketplaces give quick access to buyers, and social media works best as a showcase that leads to your store. Some product groups need extra permits, and platform rules change, so check them regularly.
Racoun builds custom e-commerce stores with payment, shipping, e-invoice and marketplace integrations, typically in 5 to 10 weeks with no monthly licence fee.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
