Selling online from home suits handmade products, small-batch resellers, vintage items and digital products, since it does not require a shop, warehouse or staff at first. It is still a commercial activity.
- Choose a product you can make or store at home, that ships well and whose margin covers shipping.
- Test demand with a small range before buying large stock.
- Register for tax if you sell regularly, and check extra permits for food, cosmetics and children’s products.
- Open a channel: a marketplace, Instagram or your own e-commerce store.
- Take good photos, set up packaging and a shipping agreement, and publish clear return terms.
Plan your week to keep work and home life separate, price in your time and effort, and avoid relying on a single social account or buying followers. As orders grow, an e-commerce site with shipping and e-invoice integrations saves time, and a consistent brand identity turns a home business into a recognised brand. Racoun supports this with branding, packaging design and custom e-commerce stores with no monthly licence fee.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
