Instagram is a strong showcase for visual products, but it is not a full shop on its own. The healthiest model is to use Instagram as the shop window and your own e-commerce site as the checkout.
- Open a business profile and make your bio, highlights and link sales-ready.
- Post planned content: product use, reels, behind-the-scenes, packaging and customer stories.
- Treat direct messages as a sales channel and answer quickly with clear price and shipping information.
- Take payments securely on your site with a virtual POS and e-invoicing instead of bank transfers.
- Grow reach with targeted ads and remarketing, and measure which content drives sales.
Regular sales require tax registration, distance-sales rules apply, bulk commercial messages need consent and İYS registration, and sponsored content must be disclosed. Platform rules change, so check them regularly. Avoid buying followers, hiding prices and fake reviews.
Racoun runs social media and the e-commerce store with one team, taking no media commission on Meta ads.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
