The right Google Ads budget is calculated backwards from your goals rather than copied from competitors.
- Work out what a customer is worth to you and the maximum acquisition cost you can accept.
- Estimate your website conversion rate and research expected cost per click for your target keywords.
- Combine these to estimate the clicks, and therefore the monthly budget, needed to hit your customer goal.
- Run a test period of a few weeks, then recalculate with real data.
- Split the budget by purpose: brand protection, high-intent searches, remarketing and, later, awareness campaigns.
- Adjust for seasonality, location and schedule, and change budgets gradually on automated bidding.
Racoun plans budgets with your real business numbers, sets up conversion tracking before scaling, and takes no media commission, so our recommendations focus on efficiency rather than spend.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
