An Instagram business account is free and takes only minutes to set up from an existing account. Open settings, switch the account type to a professional account, choose the most relevant category, select business and add contact details. Optionally connect a Facebook Page for ads, unified messaging and certain commerce features.
- Business accounts provide insights, contact buttons, a category label, ad tools and message management.
- Creator accounts suit personal brands; business accounts suit companies, shops, clinics and manufacturers.
- After setup, complete the profile photo, profile name with a keyword, bio, link and story highlights.
- Enable two-factor authentication and use access tools instead of sharing passwords.
Switching to a business account does not by itself change reach; content quality does. Some music may be restricted for business use, promotional claims must not mislead and personal data handling should consider KVKK. Interface names change over time, so check current platform guidance. Racoun can handle setup, profile design, a first content series, brand identity and a fast, mobile-friendly website built on its own infrastructure.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
