Starting e-commerce follows a clear sequence:
- Choose products and a target audience, research competitors and calculate unit economics.
- Register for tax with your accountant; a tax certificate is required for virtual POS and marketplaces.
- Arrange suppliers, build the brand and decide on channels: your own store, marketplaces or both.
- Build a fast, mobile-first store and integrate payment, shipping, e-invoicing and, if needed, ERP and marketplaces.
- Publish legal texts, prepare original product content, test real orders and returns, then launch with tracking in place.
- Grow with SEO, ads, social media and retention.
At Racoun, building a store on our own platform typically takes 5–10 weeks, with brand, integrations and marketing handled by one team.
The first 90 days after launch are for testing ads, products and messages, improving checkout and collecting first reviews.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
