Good e-commerce product photos depend more on method than on an expensive studio.
- Equipment: a good phone or camera, a tripod, soft window light or softboxes, a white or light grey background and a reflector.
- Preparation: make a shot list, clean and iron the product, avoid mixing light sources.
- Settings: fix white balance, use low ISO and enough depth of field for full sharpness.
- Shot set: clean main image, several angles, detail, scale, lifestyle, variants and package contents, plus short video where useful.
- Editing and export: crop, straighten and correct colour without misrepresenting the product, and export web-optimised files with descriptive names.
Check marketplace image rules, respect copyright and model release requirements, and keep file sizes small for page speed. Racoun plans product shoots and videos in line with brand identity and builds fast custom online stores that display them well.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
