For bakeries, the shop window is now a phone screen. Customers browse your gallery before ordering a birthday cake and see the morning tray in your stories before buying bread. This guide summarises how to use social media and local promotion well.
Photography: use indirect window light, simple backgrounds and the right angle for each product, show cake cross-sections and keep a consistent tone across the gallery.
Video: short clips of trays leaving the oven, icing, bread being sliced and daily showcase tours outperform polished productions. Show a hygienic working environment.
Content calendar: follow the weekly rhythm with new products early in the week and celebration cake reminders before weekends, and plan seasonal peaks such as Mother’s Day, Ramadan, holidays and New Year in advance.
Celebration orders: organise highlights by occasion, link your profile directly to the order form and state lead times clearly.
Local reach: tasting boxes for nearby offices, partnerships with neighbouring shops and small radius-targeted ads measured by messages, orders and directions, not likes. Reply quickly and ask happy customers for honest reviews.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
