SEO is not dead in the AI era; it is changing shape. Google AI Overviews, AI Mode, ChatGPT search and Perplexity build their answers largely from web pages that are crawlable, indexed and trusted, so a site that cannot be crawled or understood will not be cited. Google representatives have said that normal SEO practices are enough to appear in AI Overviews.
- What stays the same: crawling, indexing, technical health, helpful content and authority.
- What changes: longer conversational queries, query fan-out in AI Mode, fewer clicks on simple questions and the need to track brand mentions in AI answers.
- GEO (generative engine optimization) complements SEO rather than replacing it.
Common mistakes include abandoning SEO for so-called AI tricks, hiding instructions for AI systems inside pages and mass-producing thin content. Nobody can promise a top position in ChatGPT. In Türkiye, AI Overviews and AI Mode began rolling out on 18 February 2026. Racoun runs SEO and AI visibility as two layers of a single strategy and reports results in its client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
