Turkish marble and natural stone exports have long relied on trade fairs, agents and personal relationships. These channels still matter, but many importers and project buyers now build supplier shortlists online, on LinkedIn and through AI assistants.
This guide suggests a step-by-step approach. Define target markets and buyer types, since importers, distributors, project buyers and architects ask different questions. Invest in language and terminology instead of machine translation. Make trust visible with real quarry and factory images, a factory film, packaging standards, test-based technical values and named export contacts, and avoid unverifiable claims.
Systematise sample and quote handling with structured forms, quick confirmations, video calls showing stock bundles and clear quotes. Extend trade fairs with pre-show invitations and personalised follow-up within a week. Use advertising selectively: high-intent search in target countries, LinkedIn for specific job titles and remarketing. Finally, measure visits, samples, quotes and orders per market and reallocate effort twice a year.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
