Marketplaces offer ready traffic, trust and a fast start, but bring commissions, price competition and limited access to customer data. Your own store gives you brand control, customer ownership and better margins, but you must build the traffic. For most brands the best approach is both: use marketplaces for discovery, make your own store the brand’s home, and manage stock and orders from one place through marketplace integrations.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
