On a laboratory website, test pages are often visited more than the homepage. Patients search the test name from their referral and want to know whether to fast and when results will be ready. This guide explains how to structure the catalogue and write clear pages.
- Data first: define fields such as common name, abbreviations, synonyms, sample type, preparation, turnaround time, availability and reviewer.
- Page anatomy: a clear title, a careful summary, a quick facts box, numbered preparation steps, short FAQs and a note that interpretation belongs to physicians.
- Preparation writing: concrete times, small details such as water or chewing gum, and shared guides linked from each test.
- Search behaviour: synonyms and abbreviations recognised by on-site search, with failed queries reviewed regularly.
- Structured data: medical test markup and dated, concise answers help search engines and AI assistants.
- Maintenance: named reviewers, yearly reviews and quick updates when methods change.
Racoun designs the catalogue data model, search and content templates on its own infrastructure.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
