Nurseries and kindergartens live by the enrolment calendar, yet parents start forming opinions months before they book a visit. This guide outlines a year-round plan.
The parent journey
Parents move from awareness to research, a shortlist, a school visit and finally registration. Digital marketing should make your school visible early, earn a place on the shortlist and make booking a visit effortless.
A yearly calendar
- Autumn: collect consent forms and build a content archive; publish helpful articles on settling in, sleep and nutrition.
- Winter: keep the Google Business Profile current, gather genuine reviews and plan an open day.
- Spring: peak visit season; reply quickly by phone and WhatsApp and run local campaigns.
- Summer: promote summer school as a low-commitment trial.
Visits and follow-up
Confirm bookings promptly, prepare staff for common questions and send a respectful thank-you message afterwards. Avoid pressure tactics and only send promotional messages with consent. Encourage word of mouth without incentives, protect children’s privacy on social media and track which channels lead to actual registrations.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
