Flooring customers increasingly choose a product on screen before visiting a showroom, so the online catalogue has become the first step of the sale.
- Organise the data: use one table for every product with series, colour, dimensions, wear class, box coverage, locking system, heating and wet-area suitability, taken only from manufacturer documents.
- Set a photo standard: texture close-up, single plank, room shot and angled shot, with an honest note that screen colours vary.
- Build useful filters: room, tone, pattern, technical needs and product group, while indexing only filter pages people actually search for.
- Write real descriptions: a short character description, who it suits and installation and care notes.
- Make samples easy: a visible sample button and a list customers can request by post or collect.
- Link calculator to quote: let the square-metre result flow into a quote request.
- Serve architects: downloadable data sheets and project sample packs.
Keep the catalogue current with an easy admin panel and redirect discontinued products to similar ones.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
