Many instructors spend months recording a course, publish it and then see little demand or high drop-off. The problem is usually what happens before and after launch.
Validate before recording
A waiting list page, a free live session, a short survey and search data reveal whether people want the course and which topics they struggle with.
Build around skills
Course titles should state what learners will be able to do. Avoid job or income promises.
A four-week launch frame
Share lesson clips with the waiting list, publish a free guide, run a live session, then open sales with a limited early-bird period. Only message people who opted in, following commercial electronic message rules and IYS.
The first 14 days
Most drop-off happens early. Give a quick first win, send reminders to inactive learners and keep the Q&A area active. Lesson-level data shows where students stop, so long or weak lessons can be fixed.
After launch
Guide content, retargeting and follow-up courses for existing students keep sales steady.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
