Choosing a dentist is often driven by anxiety. For dental clinics, the goal of digital communication is not to persuade with campaigns, which are restricted under Turkey’s healthcare promotion rules anyway, but to reduce uncertainty and make the first visit easier.
- Publish a “what happens at your first visit” page and aftercare guides for extractions, root canal treatment and implants.
- Introduce your team and sterilisation process through simple, patient-free footage.
- Speak to parents separately, especially before the school term.
- Keep your map listing accurate, with evening and weekend hours and clear directions.
- For international patients, give realistic information, explain follow-up care, collect scans through secure channels and review health tourism rules with legal support.
- Train your front desk on response times and minimal data collection under KVKK.
Start with three basics: a consistent map listing, an information page for every treatment and a fast mobile website.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
